Standardization

Standardization:

-Adorno and Horkeimer argued that all products produced by the culture industry exhibited standardised features.

-The argument here is that there is nothing spontaneous about the process of cultural production, it has become a routine operation that can be carried out in an office by the application of specific formulae.

-Adorno noted that songs which became successful often over time were referred to as 'standards' a category that clearly drew attention to their formulaic character. From the 'plan' to the details, songs were based around repetitive sequences and frequently recurring refrains. This was done for quite calculated commercial reasons, so that the song would imprint itself on the mind of the listener and then provoke a purchase for Adorno, the production of brit songs had become a mechanical and manipulative operation motivated purely by commercial gain.

Pop songs usually follow standardization in the sense that they repeat a lot of the lyrics and make the product very catchy to ensure it will be consumed again and by more people through word of mouth. An example of this would be Justin Bieber's 'Baby'. This is because the word Baby is constantly used and repeated and although many people hate this song they still know the lyrics which is exactly what the song's producers want.