Post Modernism
Postmodernism is where you take something from a previous era and reference it in an updated form of media.
An example of this in the music industry is when you reference a film or music video within the current music video but slightly updating it so its easier to consume.
The three genre styles are -
Postmodern - make fun of these trends with the use of parodies etc.
Experimental - establishing trends
Cannon - woks within those trends to fix them and turn them into our cultural understanding
These references made in the music videos are using intertextuality. This is done to possibly appeal and attract a larger audience, therefore giving the music video more publicity. These references could appeal to a bigger audience because the reference to the older text will allow older audiences to relate to that context. As its already updated the younger and current audience will already be attracted to the product.
An example of a postmordenist would be Lady Gaga's 'Born This Way' and Madonna's 'Express Yourself'.
An example of this in the music industry is when you reference a film or music video within the current music video but slightly updating it so its easier to consume.
The three genre styles are -
Postmodern - make fun of these trends with the use of parodies etc.
Experimental - establishing trends
Cannon - woks within those trends to fix them and turn them into our cultural understanding
These references made in the music videos are using intertextuality. This is done to possibly appeal and attract a larger audience, therefore giving the music video more publicity. These references could appeal to a bigger audience because the reference to the older text will allow older audiences to relate to that context. As its already updated the younger and current audience will already be attracted to the product.
An example of a postmordenist would be Lady Gaga's 'Born This Way' and Madonna's 'Express Yourself'.
Done by Tommy and Max
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